Three-phase growth path starting from testing to aggressive volume scaling.
| Phase | Daily Budget | Duration | Total Spend | Strategic Goal | Projected Joins |
|---|---|---|---|---|---|
| Phase 1: Testing | Rs. 500 / day | Days 1 – 7 | Rs. 3,500 | Calibrate CPM, validate Pixel events, determine top 2 creative winners | 145 – 195 |
| Phase 2: Optimize | Rs. 1,000 / day | Days 8 – 18 | Rs. 11,000 | Consolidate spend into top creatives & ad sets; test lookalikes | 550 – 730 |
| Phase 3: Scale | Rs. 1,500 – Rs. 2,000 / day | Days 19 – 30 | Rs. 18,000 – Rs. 24,000 | Aggressive volume scaling while protecting sub-Rs. 20 CPJ threshold | 1,000 – 1,350 |
| 30-Day Totals | Rs. 500 – Rs. 2,000 | 30 Days | Rs. 32,500 – Rs. 38,500 | Full Lifecycle Scaling Plan | 1,695 – 2,275+ |
| Funnel Metric | Conservative | Expected / Target | Optimized / Best Case |
|---|---|---|---|
| CPM (Cost Per 1,000 Imp.) | Rs. 260 | Rs. 210 | Rs. 175 |
| Outbound Link CTR | 1.85% | 2.35% | 2.90% |
| Average CPC (Cost Per Click) | Rs. 14.05 | Rs. 8.94 | Rs. 6.03 |
| Landing Page Conversion Rate | 65% | 72% | 78% |
| Telegram Open-to-Join Ratio | 80% | 85% | 90% |
| Cost Per Channel Join (CPJ) | Rs. 24 | Rs. 18 | Rs. 13.80 |
| 30-Day Joins @ Rs. 15,000 Fixed Budget | 625 Members | 833 Members | 1,071 Members |
| 30-Day Joins @ Scaled Budget (Rs. 32,500) | 1,354 Members | 1,805 Members | 2,321 Members |
As requested, we have removed Conversions API (CAPI) from this deployment. Instead, we use the standard, lightweight, battle-tested two-tier tracking model:
• Installed on quanttrixcapital.com/free.
• Pixel ID: 724683003316031.
• Fires standard PageView on arrival and Lead on clicking the "Join Telegram" button.
• Requires no server, no tokens, and zero backend maintenance.
• Created inside Telegram Channel settings labeled Meta Ads - Damainnovate.
• Attached directly to the landing page CTA button.
• Telegram natively counts and logs every subscriber who enters via this link.
• Unassailable verification of exact Cost-Per-Join (CPJ).