Meta Ads Master Media Plan & Creative Deployment

Complete campaign flight architecture, audience targeting, unit economics, paired ad copies, and full multi-ratio creative assets (1:1, 9:16, 1.91:1, and Carousel).

Zero-Complexity Tracking (No Conversions API) Target CPJ: Rs. 14 – Rs. 22 Baseline: 2,291 Members 100% Meta Policy Compliant

1. Phased Budget & Scaling Flight

Three-phase growth path starting from testing to aggressive volume scaling.

Phase Daily Budget Duration Total Spend Strategic Goal Projected Joins
Phase 1: Testing Rs. 500 / day Days 1 – 7 Rs. 3,500 Calibrate CPM, validate Pixel events, determine top 2 creative winners 145 – 195
Phase 2: Optimize Rs. 1,000 / day Days 8 – 18 Rs. 11,000 Consolidate spend into top creatives & ad sets; test lookalikes 550 – 730
Phase 3: Scale Rs. 1,500 – Rs. 2,000 / day Days 19 – 30 Rs. 18,000 – Rs. 24,000 Aggressive volume scaling while protecting sub-Rs. 20 CPJ threshold 1,000 – 1,350
30-Day Totals Rs. 500 – Rs. 2,000 30 Days Rs. 32,500 – Rs. 38,500 Full Lifecycle Scaling Plan 1,695 – 2,275+

2. Unit Economics & Acquisition Benchmarks

Funnel Metric Conservative Expected / Target Optimized / Best Case
CPM (Cost Per 1,000 Imp.) Rs. 260 Rs. 210 Rs. 175
Outbound Link CTR 1.85% 2.35% 2.90%
Average CPC (Cost Per Click) Rs. 14.05 Rs. 8.94 Rs. 6.03
Landing Page Conversion Rate 65% 72% 78%
Telegram Open-to-Join Ratio 80% 85% 90%
Cost Per Channel Join (CPJ) Rs. 24 Rs. 18 Rs. 13.80
30-Day Joins @ Rs. 15,000 Fixed Budget 625 Members 833 Members 1,071 Members
30-Day Joins @ Scaled Budget (Rs. 32,500) 1,354 Members 1,805 Members 2,321 Members

01. HINDI REFERENCE MATCH (ALL RATIOS) ➔ PAIRED WITH AD COPY 1

Ad Set 1: Derivatives & F&O

CREATIVE SUITE (ALL RATIOS)

1:1 Square Feed
9:16 Stories/Reels
1.91:1 Landscape Desktop / Link

Paired Ad Copy 1: Groww Speed / 9:15 AM Chai Hook

================================================================================ QUANTTRIX CAPITAL — META ADS COPY COPY VARIANT 01: THE MORNING CHAI SPEED HOOK (GROWW-STYLE) ================================================================================ CLIENT: Quanttrix Capital (SEBI RA: INH000026594) GOAL: Telegram Joins via quanttrixcapital.com/free CTA BUTTON: Learn More DESTINATION URL: https://quanttrixcapital.com/free -------------------------------------------------------------------------------- [PRIMARY TEXT - COPY BELOW]: -------------------------------------------------------------------------------- Market updates faster than your morning chai cools down ☕ Subah market open hone se pehle, are you scrolling through 10 different news portals and chaotic headlines? There is a smarter, structured way to start your day. Every trading day before the opening bell, our research desk delivers one comprehensive, data-backed pre-market research note directly to your phone: 📊 Nifty & Bank Nifty Key Levels: Clean support, resistance, and demand zones 🏢 Institutional Flow: FII & DII net cash activity decoded ⚡ Sectoral Momentum: High-probability sectors showing relative strength 🛡️ Risk Frameworks: Clear invalidation levels—no guesswork Published by Quanttrix Capital — official SEBI Registered Research Analysts (Registration No: INH000026594). 100% data-backed. 100% free educational access. 👉 Tap 'Learn More' below to join 2,200+ disciplined market participants on Telegram today. -------------------------------------------------------------------------------- [HEADLINE - COPY BELOW]: Market updates faster than your morning chai ☕ [DESCRIPTION - COPY BELOW]: Free Daily Pre-Market Research • SEBI RA: INH000026594 [CALL TO ACTION]: Learn More ================================================================================ COMPLIANCE FOOTER (On Landing Page): *Investments in securities market are subject to market risks. Read all related documents carefully before investing. Quanttrix Capital | SEBI RA: INH000026594. ================================================================================

02. ENGLISH METRO SUITE (ALL RATIOS) ➔ PAIRED WITH AD COPY 2

Ad Set 2: Working Pros & Swing

CREATIVE SUITE (ALL RATIOS)

1:1 Square Feed
9:16 Stories/Reels

Paired Ad Copy 2: Market Noise vs Institutional Clarity

================================================================================ QUANTTRIX CAPITAL — META ADS COPY COPY VARIANT 02: THE NOISE VS CLARITY HOOK (MOTILAL OSWAL STYLE) ================================================================================ CLIENT: Quanttrix Capital (SEBI RA: INH000026594) GOAL: Telegram Joins via quanttrixcapital.com/free CTA BUTTON: Learn More DESTINATION URL: https://quanttrixcapital.com/free -------------------------------------------------------------------------------- [PRIMARY TEXT - COPY BELOW]: -------------------------------------------------------------------------------- Confused by market noise? That’s why Quanttrix exists. Most market participants spend hours tracking 50 random opinions on social media, only to enter the session with zero clarity. Real market understanding comes from structured institutional data, not speculative noise. Inside the Quanttrix Capital official community, you get: 📌 Daily Pre-Market Intelligence delivered before the opening bell 📌 Objective Market Structure (Higher timeframe trend & volume breakdown) 📌 Educational Case Studies on price action & relative sector strength 📌 Strict Risk Management Concepts built for disciplined participants Led by SEBI Registered Research Analysts (INH000026594). Start your morning with institutional clarity. 👉 Click 'Learn More' below and join 2,200+ smart market observers inside our free Telegram community. -------------------------------------------------------------------------------- [HEADLINE - COPY BELOW]: Confused by market noise? That's why Quanttrix exists 📊 [DESCRIPTION - COPY BELOW]: Join Our Official Free Research Channel • SEBI Registered [CALL TO ACTION]: Learn More ================================================================================ COMPLIANCE FOOTER (On Landing Page): *Investments in securities market are subject to market risks. Read all related documents carefully before investing. Quanttrix Capital | SEBI RA: INH000026594. ================================================================================

03. GROWW MINIMALIST TECH SUITE ➔ PAIRED WITH AD COPY 5

Ad Set 1-Alt: Momentum Traders

CREATIVE (1:1 FEED)

Paired Ad Copy 5: Pre-Market Levels Matrix

================================================================================ QUANTTRIX CAPITAL — META ADS COPY COPY VARIANT 05: THE 3 REFERENCE LEVELS HOOK ================================================================================ CLIENT: Quanttrix Capital (SEBI RA: INH000026594) GOAL: Telegram Joins via quanttrixcapital.com/free CTA BUTTON: Learn More DESTINATION URL: https://quanttrixcapital.com/free -------------------------------------------------------------------------------- [PRIMARY TEXT - COPY BELOW]: -------------------------------------------------------------------------------- Do you know your 3 key reference levels before 9:15 AM? Entering the market without identifying the previous day's demand zones, value area highs, and institutional liquidity pools is like driving in the dark without headlights. Every single morning, Quanttrix Capital maps out the complete technical landscape: 1️⃣ Index Reference Zones: High-probability demand & supply levels for Nifty & Bank Nifty 2️⃣ Sector Heatmap: Which sectors have institutional tailwinds today 3️⃣ Macro & FII Clues: Overnight global market context and derivatives positioning decoded Conducted by SEBI Registered Research Analysts (INH000026594). Level up your daily market preparation. 👉 Click 'Learn More' below and join 2,200+ disciplined market participants on Telegram at zero cost. -------------------------------------------------------------------------------- [HEADLINE - COPY BELOW]: 3 Key Reference Levels Before 9:15 AM 📈 [DESCRIPTION - COPY BELOW]: Daily Pre-Market Technical Matrix • Join Free Telegram [CALL TO ACTION]: Learn More ================================================================================ COMPLIANCE FOOTER (On Landing Page): *Investments in securities market are subject to market risks. Read all related documents carefully before investing. Quanttrix Capital | SEBI RA: INH000026594. ================================================================================

04. MOTILAL OSWAL INSTITUTIONAL SUITE ➔ PAIRED WITH AD COPY 4

Ad Set 2-Alt: High-Conviction Salaried

CREATIVE (1:1 FEED)

Paired Ad Copy 4: SEBI Regulated Authority Hook

================================================================================ QUANTTRIX CAPITAL — META ADS COPY COPY VARIANT 04: THE SEBI REGULATED TRUST HOOK ================================================================================ CLIENT: Quanttrix Capital (SEBI RA: INH000026594) GOAL: Telegram Joins via quanttrixcapital.com/free CTA BUTTON: Learn More DESTINATION URL: https://quanttrixcapital.com/free -------------------------------------------------------------------------------- [PRIMARY TEXT - COPY BELOW]: -------------------------------------------------------------------------------- Tired of unverified social media tipsters and fake screenshot channels? In an ocean of unregulated noise, institutional research and compliance matter. Quanttrix Capital is an official SEBI Registered Research Analyst (INH000026594). Our philosophy is simple: Market analysis must be rooted in data, mathematical discipline, and systematic risk management. Join our official Telegram channel and access: • Daily Morning Pre-Market Briefings (Delivered before market opens) • Key Index Support, Resistance & Supply Zones • Sectoral Breadth & Relative Momentum Tracking • Technical Case Studies & Chart Analysis Frameworks 🛡️ 100% Regulated Research Desk ❌ Zero Fake Screenshots. Zero Unrealistic Claims. 👉 Tap 'Learn More' below to join 2,200+ verified members in our official Telegram community for free. -------------------------------------------------------------------------------- [HEADLINE - COPY BELOW]: Official SEBI Registered Research Analyst • INH000026594 🛡️ [DESCRIPTION - COPY BELOW]: Data-Backed Daily Market Research • Join Free Channel [CALL TO ACTION]: Learn More ================================================================================ COMPLIANCE FOOTER (On Landing Page): *Investments in securities market are subject to market risks. Read all related documents carefully before investing. Quanttrix Capital | SEBI RA: INH000026594. ================================================================================

Simplified Tracking Architecture (Zero Conversions API Complexity)

As requested, we have removed Conversions API (CAPI) from this deployment. Instead, we use the standard, lightweight, battle-tested two-tier tracking model:

Tier 1: Meta Pixel Event (Browser)

• Installed on quanttrixcapital.com/free.
• Pixel ID: 724683003316031.
• Fires standard PageView on arrival and Lead on clicking the "Join Telegram" button.
• Requires no server, no tokens, and zero backend maintenance.

Tier 2: Dedicated Telegram Invite Link

• Created inside Telegram Channel settings labeled Meta Ads - Damainnovate.
• Attached directly to the landing page CTA button.
• Telegram natively counts and logs every subscriber who enters via this link.
• Unassailable verification of exact Cost-Per-Join (CPJ).